About me

I’m the only Lindsey Berthoud on the internet. It’s pronounced “Bertoo”, an anglicised version of a Swiss family name. But you can call me Lindsey.

I work with a portfolio of small businesses and start ups, providing strategic and hands-on digital, marketing, management and operations support.

My story

My experience spans 20+ years working with start ups, online businesses, charities, individuals and member organisations on marketing, operations, community engagement, operational governance and team capacity building.

Having learned extremely useful admin and people skills as a CEO-level PA early in my career, I set out to see if I could make a living from writing. I went back to university to study literature at masters level and took up every opportunity to write about my love for contemporary dance that I could. This led to me joining the editorial team at Londonist to share my passion for making dance accessible to more people. I rapidly developed into a total London nerd and became managing editor. Determined to turn this new passion into my job, I was part of the founding team of a new business to do just that and then its first managing director.

I absolutely loved running the nimble, high achieving, commercially successful small business, bootstrapping it from nothing. We had top notch content, an avid fan base and a very talented and lovely staff team. I had to learn how to sell and make money from our content whilst retaining the integrity of the brand. The transition from hobby blog to business wasn’t easy but it was very rewarding.

This experience gave me lots of useful skills and knowledge that I wanted to share with like-minded people. I knew I wanted to recreate that great collaborative team spirit in new ventures and had a fantastic network to draw on.

I now work with CEOs and founders who need time back in their day to focus on what they’re really good at. The range of businesses and projects I’ve been involved with is really wide. I consider myself industry agnostic. Equally, the work I’ve delivered for those businesses is very varied, from strategising, to planning and doing. What keeps me coming back to these kind of projects is the satisfaction of knowing I’m adding value.

Find out more about my work on the blog.

Contact me today for a free, no obligation chat.


Day rates for freelance consulting range from £400-£500 per day, depending on the assignment or project. I’m happy to negotiate retainers, adhoc hours and project fees.